Nissan Magnite Bookings Cross 1 Lakh Units In India



The Nissan Magnite has been on a sale in India for about two and a half years now

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The Nissan Magnite has been on a sale in India for about two and a half years now

Nissan Motor India has hit a new milestone with the Magnite subcompact SUV’s bookings crossing the one lakh mark. The Nissan Magnite was a game changer for the automaker bringing volumes back to the Japanese auto giant. The offering went on sale in December 2020 and it’s taken about two and a half years for the Magnite to achieve the 100,000 bookings number. The model received over 32,000 bookings in a month since its launch while the 40,000 units mark was achieved in February 2021. The automaker received 78,000 bookings nearly a year later in January 2022 and the Magnite is maintaining the momentum with over 22,000 bookings received since. Do note that this comes amidst the multiple lockdowns and a low buying sentiment in the wake of the Covid-19 pandemic.

Also Read: 50,000th Nissan Magnite Rolls Off The Production Line

Compared to its rivals, the Nissan Magnite’s value-friendly pricing has given it an edge. Originally launched at a super-competitive ₹ 4.99 lakh (ex-showroom), pricing on the Magnite was a disruptor. The SUV continues to be the most affordable in the segment but has seen a steep price hike over the years and now starts at ₹ 5.88 lakh, going up to ₹ 10.56 lakh. All prices are ex-showroom India.

For the price, the top variants are loaded on the feature front with LED headlamps, an 8-inch touchscreen infotainment system, digital instrument console, wireless Apple CarPlay and Android Auto, automatic climate control, and keyless entry, push-button start-stop, rear AC vents and more. Power comes from a 1.0-litre naturally aspirated petrol that develops 71 bhp, while the more powerful 1.0-litre turbo petrol makes 99 bhp. The latter can be had with a CVT gearbox as well along with the standard 5-speed manual.

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Also Read: Nissan Shows Big Improvement In Crash Safety; 4 Star Result For Magnite

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The Nissan India plant makes 15 trims of the Magnite on the same assembly line depending on the market requirements and regulations

Nissan had announced back in March this year that the 50,000th Magnite rolled off the production line from its Tamil Nadu-based plant. India is the global production hub for the subcompact SUV with the model exported to about 13 markets globally. The Nissan Magnite has also received a 4-star safety rating by the Global NCAP and ASEAN NCAP test programs.

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