Navratri Revelry Back In Full Vigour | Ahmedabad News – Times of India

AHMEDABAD: With Covid-19 cases remaining under control, more people being fully vaccinated and restrictions easing out, Navratri is expected to resume in Ahmedabad in full fervour after a two-year break.
A slew of commercial garba venues, including those at privately managed party plots, as well as clubs across Ahmedabad are being prepped and decked up for the nine nights of revelries to take place in full bloom. However, private events and group bookings at commercial venues continue to be a hit this year, taking cue from last year.
Private events have continued to gain traction despite Covid-related restrictions easing. Last year, a lot of private events with a limited crowd were organized in bungalows and farmhouses in the outskirts of the city. “The trend has continued over this year as well with people remaining more comfortable playing Garba in a familiar crowd. As a consequence, the traction for privately-held, invite-only events has taken off well. In fact, many are looking at it as a good branding opportunity as well. The trend is surely moving back to the old days as more residential societies are organizing Garba at a bigger scale,” said Himanshu Shah, director of a city-based events firm.
At commercial venues, organizers have imposed a cap on the number of people that could be hosted. Interestingly, there is a growing interest in group bookings this time around.
Hardik Thakkar, director of a city-based event management firm, said, “We will be organizing Garba at a venue near Hebatpur Road this time. While passes are in good demand, a new trend observed this time is the growing number of inquiries for group and bulk pass bookings. We are in talks with a slew of corporates who have inquired to book the entire venue for a single night for their circle. Since Covid, people prefer known circles for such events than a publicly held commercial event.”
Clubs are back in action for Navratri after two long years. While Rajpath Club is organizing Navratri for some seven days, Karnavati Club and YMCA Club are holding Garba for all nine days.
Mishal Patel, secretary, Rajpath Club, said, “One day will be limited to members only whereas the remaining six days would be for members and invited guests. We intend to cap the entry and not crowd the venue too much so that people can genuinely enjoy the festive fervour.”
Sponsorships, however, continue to remain the bane for Garba organizers. Manoj Chaudhary, director of a city-based event management firm, said, “We recently finalized the contract for holding Garba at Karnavati Club as well as Adani Shantigram township for all nine days. The interest among people is growing and the market surely appears to be good as Navratri is taking place after two years. However, sponsorship is a major concern for organizers as tobacco companies, mobile service providers and even real estate players who are typical sponsors for events are not showing keen interest.”

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