Comedians, influencers, Hyderabad-linked licensees: ‘Toolkits’ on radar in liquor license probe

A dozen-odd standup comedians, a close-knit group of Hyderabad-linked wholesale and retail traders of alcoholic beverages,…

Brands now rope in regional influencers to win over small towns, villages

Talk about the ever-increasing influence of social media influencers. Brands are now roping in content creators…

‘Influencer tax’ fallout: What will change?

Under the new tax rules, social media influencers will be required to pay a 10% tax…

Smear campaigns rife on Twitter; Byju’s defers Aakash deal payments

On June 7 we reported that social commerce Meesho had sent legal notices to some social…

Byju’s defers payments for Aakash deal; Zomato sheds $1B market cap in two days

Online education provider Byju’s, India’s most valuable startup, is pushing back payments for its nearly $1…

Smear campaigns against Meesho might be violating guidelines, says Advertising Council

Mumbai: If the allegations against social media influencers for running smear campaigns against social commerce firm…

Meesho sends legal notice to influencers over alleged ‘smear campaign’

Bengaluru: Ecommerce company Meesho said it has sent a legal notice to social media influencers and…

Meesho sends legal notice to influencers over alleged ‘smear campaign’

Bengaluru: Ecommerce company Meesho said it has sent a legal notice to social media influencers and…